“Blowin’ in the Wind…” The New Breed of Stock Photographers:Digital
A dictionary description of photographer could be something like this:
A photographer is a professional who earns at least of his or her living from photography, is listed in the yellow pages or the equivalent, and operates out of his/her professional studio or home office.
At least that s how we used to describe them.
By the year 2010 (only a few years away), it will become evident that a stock photographer is anyone with a top-of-the-line digital camera, some talent, a sensitive eye, and who is technically capable of producing and delivering a high-resolution image suitable for publication.
Most of these stock photographers will be self-taught, have no degree in journalism or
...therapy includes counselors and support groups. Medical therapies include treatment with prescription drugs, such as methadone, to suppress craving from opiates like heroin. Research shows that a combination of both therapies must be used to evolve a suitable program for ...
It s inevitable. We saw it happen in the last century when art materials became inexpensive for any consumer. Watercolor pads, oils, canvas, brushes all became accessible to just about everyone. And everyone, it seemed, began exhibiting their artistic talent. Original art burgeoned. It was good. And it sold.
Have you noticed the same is happening in this century with photos? The sale of iStock to Getty Images for $15 million should be proof enough that persons who have no previous experience in stock photography can enter this field in the click of a shutter.
...about it. There was no known cure, and that was a fact. They had to face this problem with very little help from the medical world. It was no wonder that most men kept this kind of thing to themselves. ...
Welcome to the new breed of stock photographers.
THE TRANSITION
To flourish in the field of editorial stock photography, no longer will it be necessary in the year 2010 to acquire a brick-and-mortar location, or to advertise in a trade magazine, or send direct mail promotions to your client list.
Varying degrees of talent and capability, as in any profession, will surface that s for sure. For the photo editor, as long as the supplier can deliver that on-target picture, capable of professional reproduction, the buyer will care little about the track record of the photographer. There! I called him a photographer, even though
...there are many supermarkets that house pharmacies. Drug stores generally classify their medication into several categories such as baby, child care, cosmetic, diet, nutrition, gifts, specialty, home medical supplies, household items, natural products, online exclusives, personal care, bath, sexual health, ...
This new breed of digital stock photographer fits in with the new search and delivery methods being adopted by today s photobuyers.
Most editorial photobuyers have a (relatively) long window of time to gather their needed images. (Unlike art directors in the commercial world, who often need images yesterday, or at least today.)
This float is to their advantage. It s not unheard of that a photo editor at a magazine, newspaper, or book publisher can allow three to four days for a lightbox delivery of a selection of images.
And here s the difference in today s digital age from the world
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The photographer doesn t necessarily even have to take a picture until they get a phone call, fax, or email from a buyer who has found them through the Internet. It s no different than the pizza deliveryman who doesn t bake a pizza until he gets a phone call from a customer.
HOW THEY FIND YOU
You ve probably noticed the search engines today can now handle three, four, and even five-word searches very well.
The new breed of stock photographer will add another dimension to his workflow: keywords (what we used to call captions). And they will be three, four and five-word descriptions. (Single word descriptions are now out.
...covered by your health insurance. Inquire if the center has provisions for on-site medical care. It is advantageous, since physicians and nurses provide 24-hour hospital services to monitor and ensure a safe withdrawal from drugs. Check the center s medical ...
Here s the good part. The photographer can have a hi-res digital image on a photobuyer s screen within 24-hours of getting the original request. Now that s speed of delivery.
Does this make you want to consider switching to digital ASAP? This is no longer a revolutionary way of doing stock photography; digital is becoming business as usual. And it has many advantages.
Here s just one advantage: say you receive a deadline photo request from an editor or publisher. This official request becomes a permission or passport for you to gain entrance to whatever or whomever the publisher has requested. Say the request is for
...many of these students go on to lead successful, normal lives. Though Bill Clinton claims that he never inhaled marijuana while in his younger years in college, I think that there are very few citizens in the United States that ...
What school board superintendent wouldn t be happy to give you permission? He would cut through the administrative tangle of getting you into the high school chemistry lab for the pictures, if he knew your photos were going to appear in the very Houghton-Mifflin textbook series they use daily. For the superintendent, your gift to the school of a few of the file images is free publicity for the school, to publish in the local newspaper as to how the school is spending the community s tax dollars for the benefit of students.
The same system applies for museums, industry, agricultural centers, corporations, and dentists, even hospitals. You ll be amazed how easy it is
...who appears aloof or has red and glassy eyes, he or she may request a drug test. More common than random or suspicion-based high school drug testing is the testing of high school athletes. In nearly every school district, students ...
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You don t necessarily even have to take a picture
until you get a phone call, fax, or email from a buyer
who has found you through the Internet
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...their pit of no return. There are also copious instances of nondescript shops selling drugs to school kids and all in the disguised forms of sweet toffees or candies. With time, these children find it absolutely difficult to come out ...
All businesses and services are looking for good public relations plus their 15 minutes of fame.
In the meantime, while you are waiting for that call from the photobuyer, you can begin building a database of local subjects. It s wise to do this because you might get a call for a skiing picture in July or a sailing scene in January.
And where do you find ideas for potential subjects for such photos?
Brochures and pamphlets at the local Chamber of Commerce, Visitors Bureau, or Bureau of Economic Development, or the Regional Tourist Office brochures, all
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THE MISSING LINK
Is something missing here? Yes. You need a link between your keyword descriptions and the world of photobuyers.
Your first task should be to attach keywords to every photo on your website, so that the search engines will pick them up and add them to their database of information, accessible to photobuyers.
But be cautioned, photo researchers and photobuyers have learned that it s easier to search a central website which has millions of keywords referring to large selections
...authenticity. 2) An authentic Canadian pharmacy should display its seals of approval by organizations (such as CIPA or IMPAC) that set the standards of safety and service among Canadian mail-order pharmacies that sell to Americans. 3) Reputable Canadian pharmacies always ...
That s why we began building our PhotoSourceBANK back in 1999.
https://www.photosource.com/products/psb.php Hundreds of photographers have entered over two million keywords and keyphrases describing their photos, and the system grows daily. We get 44,000 hits a day at our site and half of them are photobuyers seeking specific photos.
If you don t have a website, or you want additional exposure for the keywords on your site, the PhotoSourceBANK is the place for you. You can enter keywords describing not only your existing pictures, but also those you haven t taken yet but that you have ready access to. You can place up to
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Several keywording services have been born since photographers and buyers have recognized the importance of keywording, that can help if you don t want to do all the keywording yourself. One we can recommend is Paul Henning s Stock Answers, 1 414 607 9642; paul@stockanswers.com
How does a photobuyer use the Internet to find the source of a hard-to-locate picture? You can see the process by doing this: — in the Google search bar (or any major search engine), type in a really off-the-wall request. For example: talking drums and witch doctors. After the last word (doctors), put a space and then the
...medical specialist. LocateADoc is designed to support, not replace, the relationship that exists between a patient and physician. The Web site provides information to locate a doctor by browsing for the physicians according to their specialty in medical treatment. The ...
Scroll the site and see the keyphrase highlighted in red in one or more photographer s lists of photo descriptions. Try this with any selection of your own. Google is making photo research fun!
While you are building your files of your photographs, you will probably discover some specific area or areas of specialization that you enjoy: teen basketball, gardening, small planes, dance, veterinary medicine, auto racing. A search engine will show you dozens of markets waiting for you in your specialization areas.
Your specialization s are strong reasons for photobuyers to keep coming back to your site. You ll find that if you specialize, a photobuyer whose photo needs and publishing focus match subject
...those convicted with possession or selling of drugs are not qualified to apply for free government grants. Although, they are qualified to apply for free government grants that are non-federal such as state grants. If you want a chunk of ...
Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. Telephone: 1 800 624 0266 Fax: 1 715 248 7394. Web site: http://www.photosource.com/products